by Mars United Commerce | Jul 1, 2024 | Creative Excellence, Customer Development, Innovation, Organizational Excellence, Retailer Intelligence
The following article is a case study for the SKITTLES® Summer-Ade campaign, winner of a 2024 Effie Award in the Seasonal/Event category. Challenge: SKITTLES® ranks highly among Gen Z’s most-loved brands in the fruity confections category but needed to fund an...
by Mars United Commerce | Apr 25, 2024 | Customer Development, Experiential, Innovation, Success Stories
While the idea of a cave can bring dark and damp imagery to one’s mind, Saputo brand Treasure Cave® is inviting blue cheese enthusiasts to a funky, cozy retreat filled with in-store deals, historical nuggets, and other brand-building content. When Kroger-owned...
by Mars United Commerce | Feb 21, 2024 | Ecommerce, Innovation, Retail Media, Retailer Intelligence, Walmart
An evaluation of 6 key ecommerce, in-store and delivery technologies unveiled at CES 2024 By Wes Ryan, Mars United Commerce The marketing community watched fervently last month as Walmart CEO Doug McMillon — during his keynote presentation at the annual CES show in...
by Mars United Commerce | Jan 18, 2024 | Creative, Innovation, Organizational Excellence
By Jason Stewart, Mars United Commerce As a creative in the commerce marketing space, the explosion of AI last year left me with a lot of questions about what the rapid evolution of this tech means for brands, consumers, and other creatives like me. The lingering...
by Mars United Commerce | Jan 6, 2024 | Connected Commerce, Innovation
As the world of consumer products turns its attention to CES in Las Vegas this week, Mars United Commerce’s Brian Hutchinson provides his take on the tech that will dominate commerce marketing in 2024. I had a hard time deciding on my predictions for the retail...
by Mars United Commerce | May 15, 2023 | Innovation
BlueTriton Brands is helping shoppers take their cocktail mixing to the next level — and maybe to another dimension — through an augmented reality experience for ORIGIN™ Sparkling Water. To help position ORIGIN as an ideal mixer for cocktails and mocktails while...
