by Mars United Commerce | Jul 1, 2024 | Creative Excellence, Customer Development, Innovation, Organizational Excellence, Retailer Intelligence
The following article is a case study for the SKITTLES® Summer-Ade campaign, winner of a 2024 Effie Award in the Seasonal/Event category. Challenge: SKITTLES® ranks highly among Gen Z’s most-loved brands in the fruity confections category but needed to fund an...
by Mars United Commerce | Apr 25, 2024 | Customer Development, Experiential, Innovation, Success Stories
While the idea of a cave can bring dark and damp imagery to one’s mind, Saputo brand Treasure Cave® is inviting blue cheese enthusiasts to a funky, cozy retreat filled with in-store deals, historical nuggets, and other brand-building content. When Kroger-owned...
by Mars United Commerce | Apr 16, 2024 | Customer Development, Retailer Intelligence
Seven tips for building effective strategic partnerships with the nation’s second-largest beauty retailer. While the idea of consumers looking “for what’s new and what’s next” is true in most product categories, “in beauty, there really is an insatiable appetite for...
by Mars United Commerce | Mar 21, 2024 | Customer Development, Insights, Retail Intelligence, Retailer Intelligence
As part of their ongoing mission to help clients stay ahead of the competition in a fast-paced, constantly evolving marketplace, Mars United Commerce’s Customer Development team closely monitors the strategic activity taking place across all key retailers and...
by Mars United Commerce | Jan 22, 2024 | Customer Development, Retailer Intelligence
Seven tips for building effective strategic partnerships with the nation’s second-largest drugstore retailer. “Let’s make healthier happen together” is the trademarked invitation that CVS Health is sending out to U.S. consumers. Now just one portion of the...
by Mars United Commerce | Nov 2, 2023 | Connected Commerce, Customer Development, Retail Intelligence
For years now, Dollar General has almost single-handedly dispelled the notion that brick-and-mortar retail could possibly be declining by opening more than 1,000 new stores each year. The value channel leader won’t quite hit that mark in 2023, after announcing in June...
