by Mars United Commerce | Jul 3, 2025 | Connected Commerce, Organizational Excellence
Six takeaways from Cannes Lions 2025 all point to the same conclusion: commerce marketing continues to thrive By Rob Rivenburgh, Publicis Commerce I made my first trip to the Cannes Lions Festival of Creativity last month. I came away impressed, energized, and...
by Mars United Commerce | Jun 30, 2025 | Connected Commerce, International, Retail Media
To download the report, fill out the form below. Retail media has become one of the most dynamic formats in the media ecosystem globally — and Latin America is no exception. Produced by Publicis Commerce LatAm, this first Retail Media Report Card for the region takes...
by Mars United Commerce | Jun 23, 2025 | Connected Commerce, Insights
To download the report, fill out the form below. Millennials constitute a complex generation that is full of surprises and far more diverse than any of the common, often-negative stereotypes about them could ever summarize. In part two of this special research report,...
by Mars United Commerce | Jun 11, 2025 | Connected Commerce, Retail Media
The 11th edition of the industry’s most informative cross-network assessment guide evaluates 89 capabilities at 25 leading platforms. To download the report, fill out the form below. Retail media is moving in new directions. Overall U.S. ad spending is expected to...
by Mars United Commerce | May 20, 2025 | Company News, Digital Commerce, Ecommerce, Retail Media
Profitero+ will help clients drive sales growth by simplifying the complexity of managing digital commerce strategy, activation, and measurement. Watch an introductory video here. Mars UnitedSM Commerce and Profitero have launched Profitero+, a new, integrated model...
by Mars United Commerce | May 8, 2025 | Connected Commerce, Ecommerce, Retail Media
To download the Report Card, fill out the form below. Retail media ad spending in Canada is projected to grow 19.7% in 2025 to reach C$3.7 billion and account for 20% of all digital ad spending, according to eMarketer’s latest forecast. And while that level of growth...
