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Who We Are

ABOUT US

Founded by Marilyn Barnett in 1973, The Mars Agency revolutionized the world of commerce as the first ever shopper marketing agency. To this day as Mars UnitedSM Commerce, a collective of commerce solutions, we pride ourselves on our reputation as leaders in shopper conversion, retail intelligence, and groundbreaking technology.

Our Vision

Shaping commerce with every click, swipe and interaction.

At Mars United Commerce we aspire to be at the forefront of tech-enabled commerce solutions, in an industry driven by the smartest human ingenuity and technological advancements. We’re leading the charge to reinvent every corner of the digital and physical commerce landscape.

We’re an independent agency, free from conflicts and committed wholly to your needs, set up to work in harmony with your existing partners and systems. As architects of our own design, we’re capable of everything and yet focused on the singular goal of advancing your business.

Our Mission

Make each client's business better today than it was yesterday.

We deliver global reach and local influence by ensuring we have hundreds of commerce strategy, media, activation, and analytics experts on the ground, in the vicinity of the world’s most prominent retailers and marketplaces.

YOU’LL FIND US WHEREVER COMMERCE CONNECTS

YOU’LL FIND US WHEREVER COMMERCE CONNECTS

Our People

+800 Employees – One Mars United Commerce

Everyone at Mars United Commerce has a singular mission: to not only meet the demands of today but to propel each client’s business into tomorrow with unmatched collective expertise and relentless drive.

Over 50 Years of Global Influence & Unrivalled Success

Mars United Commerce has been a force for international commerce leadership for over half a century. We cultivate a culture where innovation thrives and the status quo is constantly challenged.

Be Part of Our Story

Interested in helping Fortune 500 clients maximize their potential?

LEADERSHIP TEAM

Guided by Pioneers, Inspired by Mavericks

Meet the visionaries who embody our values and steer our ship with precision and foresight.

ROB RIVENBURGH

Global CEO

Darren Keen

CEO – International Markets

JODY BOORSTEIN

Chief Financial Officer

NATHAN RIGBY

Chief Growth Officer

amy andrews

Chief Business Strategy Officer

steve devore

Chief Creative Officer

mike karlsven

Chief Product Officer

Jake Berry

Chief Marketing Officer

Michele Roney

EVP, Retailer CX

Ethan Goodman

EVP, Media & Commerce

Kandi Arrington

EVP Retail Consultancy – Customer Development

Kellie Moran

Chief Administrative Officer

Sally Tobin

MD, Australia & New Zealand

Victoria Cromie

MD, Canada

Learn more about our core solutions, approach, and culture.

Strategy & Analytics

Content & Experiences

Retail Consultancy

Digital Commerce

Marilyn®

About Us

Strategy & Analytics

Content & Experiences

Retail Consultancy

Digital Commerce

Marilyn®

About Us