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We can help you grow your retail media network by expanding the value of your data and retail channels and delivering connected experiences for your shoppers and manufacturers.

Whether you are designing your first retail media network or ready to grow your existing network, we can help you turn every interaction into a transaction.

100m

in retail media sales annually

20%

YoY Funding
Increase

600+

Vendors Reached
and Engaged

12%

funding increase from net new revenue streams

With years of experience in the retail media space, we have the extensive data and research expertise to help you enhance your performance.

Knowing & optimizing your shopper

1P Data and Identity Solutions
Audience Segmentation Strategy and Analysis
Omni-Shopper Experience Strategy and Journey Mapping
Martech Stack Strategy

Creating & optimizing your ecosystem

In-store and Online Shopper Experience
Retailer Asset Monetization, Planning and Activation
Retailer Corporate Tentpole Concepts and Sales Packaging
Marketing Effectiveness Measurement

Why Mars United Commerce

Retailer CX?

As strategic consultants to retailers, our services are designed to flex and support your specific requirements at all levels of engagement.

Retail Media Network Build

We build performance-based solutions that connect your customer and vendor community in a meaningful way.

Retail Media Network Optimization

We optimize performance across data, technology, ad products, media sales, and measurement.

Measurement Effectiveness Marketing

We connect the dots across all your data sources to provide performance metrics for all media and marketing initiatives.

We help your business grow by fueling the development of your retail media network and seamlessly connecting your customer experience ecosystem.

Shopper Intelligence

A comprehensive view of your 1P data, which will drive growth and establish a strong basis for your retail media network.

Shopper Experience

A fully connected, omni-channel shopper experience that will drive sales and traffic for you and potential advertisers.

Shopper Performance

Performance metrics for your retail media network overall and by advertiser against industry-standard KPIs.

See how our unique expertise has helped retailers achieve their goals

MATTRESS WAREHOUSE: MEASUREMENT

The Mars Agency thoroughly reviewed the retailer’s business and marketing, leveraging a team of Retail Solutions strategists, Marketing and Media leads, and Marilyn analysis tools. Our collaborative effort produced a Marketing Assessment Report, detailing key insights and actionable solutions, refined with input from the retailer

TOP-TIER CONVENIENCE RETAILER: RETAIL MEDIA NETWORK BUILD

After extensive diagnostics reviews and a capability gap analysis, The Mars Agency provided a recommendation and roadmap to commercialize their entire marketing ecosystem in addition to building the entire retail media network offering