Where Business Partnerships Are Grounded in Data-Driven Decisions and Human Insights

Your Comprehensive
Strategic Partner

From long-term business strategy to campaign-level creative strategy to in-depth data analyses, our suite of services is designed to ensure that we don’t just fulfill briefs; we anticipate needs, set trends, and achieve goals. Our commitment to growth includes redefining changes as we respond to them.

Enhancing your Business With Insights

In today’s oversaturated retail industry, gathering data is not enough to help drive behavioural change in shoppers. To truly connect with your audience, create meaningful connections and grow your business, you need actionable insights. This is where we come in.

Bringing Data to Life

We don’t just analyze data—we embrace it in every capacity, elevating brands and creating resonant human experiences. As proactive partners, we harness the wealth of shopper data and convert it into unique insights that empower your business.

Marilyn® Budget & Program Management

By simplifying and automating the tasks of tracking, planning and reporting, and providing actionable data and insights with real-time transparency, Marilyn can help save you and your teams thousands of hours.

Marilyn® Opportunity Sizer

Marilyn provides an analysis of brands in markets and at retailers, with strategic and quantified recommendations on areas of opportunity to include source of growth, revenue potential, volume potential and audience size.

Marilyn® Commerce Marketing Mix Modeling

Marilyn delves into the finest nuances of commerce marketing, measuring the true ROI of programs by brand, retailer, program, tactic, and more, to deliver results at the detailed levels you need.

Marilyn® Journey Mapper & Influence Optimizer

Marilyn can help you understand when to reach shoppers with the most effective media by diving into and delivering in-depth data on the feelings, actions and behaviors of shoppers by retailer, shopping trip and fulfillment type.

Why Mars United Commerce

Strategy & Analytics?

We are the most trusted commerce company, with an established history of developing strategies that drive results.

Strategic business relationships

Data and analytics to drive business growth

Shopper journey-driven insights and ideas

Long-standing relationships and groundbreaking tech ensure our continued success.

Trusted Partners

Our client tenure is above industry standards because we think further than the day-to-day to stay ahead of your business challenges.

Scalable Solutions

100% of our clients engage with our Strategy & Analytics offerings, proof of our universal applicability and efficacy.

Analytical Prowess

Marilyn is our strategic cornerstone, providing easy access to unlimited amounts of data that empower decisions and predictive planning across the spectrum.

Discover how we’ve helped our clients thrive

All Good

See how we helped the all brand move 1MM incremental units

MATTRESS WAREHOUSE: MEASUREMENT

The Mars Agency thoroughly reviewed the retailer’s business and marketing, leveraging a team of Retail Solutions strategists, Marketing and Media leads, and Marilyn analysis tools. Our collaborative effort produced a Marketing Assessment Report, detailing key insights and actionable solutions, refined with input from the retailer