by Mars United Commerce | Jul 20, 2026 | Agentic Commerce, Connected Commerce, Digital Commerce
Becoming part of the AI-enabled shopping conversation requires refreshed execution of commerce marketing fundamentals — plus a few new tricks. To download the report, fill out the form below: Many of the early discussions we’ve had about AI-enabled answer engines with...
by Mars United Commerce | Jun 23, 2026 | Amazon, Digital Commerce, Ecommerce
Brands should act quickly to maintain control and avoid any potential impact on visibility and conversion. Digital commerce marketers are busy optimizing for Prime Day this week, but they now have another very important date on their calendar: July 27. That’s the day...
by Mars United Commerce | Jun 8, 2026 | Connected Commerce, Digital Commerce, Ecommerce, Retail Media
Three signals pointing toward an AI-driven, immediacy-focused future for this wholly unique category. By Isis DiLoreti, Mars United Commerce Digital shelf discipline, AI readiness, and immediacy-driven commerce, were the three most important implications...
by Mars United Commerce | May 14, 2026 | Digital Commerce, Ecommerce
Generative AI-mediated product recommendations are redefining the digital shelf. By Julia McGillivray and Courtney Racz, Mars United Commerce As generative AI increasingly intermediates in the path to purchase by helping consumers discover,...
by Mars United Commerce | Feb 11, 2026 | Connected Commerce, Digital Commerce, Retail Media
In-vehicle technology could soon give brands and retailers opportunities to literally drive conversion. By Michele Roney, Mars United Commerce I flew to Las Vegas for CES last month from Detroit. I racked up a lot of steps walking the show and getting around town. But...
by Mars United Commerce | Sep 25, 2025 | Digital Commerce, Ecommerce, International
Seven tips for increasing sales on Canadian ecommerce websites. By Victoria Salerno, Mars United Commerce Ecommerce in Canada is more competitive than ever, with shoppers just a click away from thousands of product options. For brands, getting seen is important, but...
