by Mars United Commerce | Mar 26, 2024 | Amazon, International, Retail Media, Tentpole Content
For a copy of the Retail Media Report Card ANZ, fill out the form below. Mars United Commerce’s industry-leading Retail Media Report Card series extends into another country this month as the second edition of our Australian report adds New Zealand-based platforms....
by Mars United Commerce | Feb 9, 2024 | International, Retail Media
By Katrina Smart, Mars United Commerce Originally published by MarTechCube The IAB expects the rapidly growing retail media industry in Europe to reach €25 billion by 2027. As the market continues to grow and an increasing number of retail media networks launch across...
by Mars United Commerce | Jan 10, 2024 | Commerce Media, International, Retail Media
An all-new suite of self-serve solutions enhances commerce media measurement and planning capabilities for brands. Mars United Commerce has announced the launch of its self-service Marilyn Commerce Media Dashboard and Marilyn Commerce Media Benchmark Database...
by Mars United Commerce | Jan 4, 2024 | Connected Commerce, Insights, International
Mars United Commerce UK examines what brands and retailers around the globe can do to keep discerning shoppers loyal in the new year. In today’s retail landscape, brands and retailers are constantly looking for innovative strategies to stay ahead of the curve and...
by Mars United Commerce | Mar 27, 2023 | Company News, International
Sally Tobin, The Mars Agency’s Managing Director ANZ, was named a finalist in the martech category of B&T Magazine’s “Women Leading Tech” awards for 2023. Sally is the founder of XPO Brands, one of Australia’s leading commerce activation agencies. Over the last 10...
by Mars United Commerce | Feb 21, 2023 | Insights, International
To help fuel the insights being generated by our proprietary Marilyn® technology platform, The Mars Agency recently surveyed over 14,000 shoppers around the globe about their shopping habits across dozens of product categories. The following article is the first in a...
