by Mars United Commerce | Nov 2, 2026 | Creative Excellence, Organizational Excellence, Retail Media, Retailer Intelligence, Walmart
The following campaign earned a 2026 OmniShopper Award from the Path to Purchase Institute for Best Retail Media Activation. Business challenge: Mars Snacking needed to drive demand for its confectionary brands at critical retail partner Walmart during the highly...
by Mars United Commerce | Oct 27, 2026 | Agentic Commerce, Connected Commerce, Retail Media, Walmart
What Walmart’s new rules for AI shopping agents mean for brands, retail media and measurement. By Doug Chavez, EVP, Global Retail Channel Strategy, Mars United Commerce Walmart just published its operating rules for AI agents shopping on a customer’s behalf. Most of...
by Mars United Commerce | Oct 15, 2026 | Kroger, Retail Intelligence, Retail Media, Target, Walmart
Mars United’s Retail Consultancy is an unrivaled team of in-market commerce experts who simplify the complexity of retail for our clients. Located in Bentonville, Minneapolis, Cincinnati, Chicago, Seattle, and the “backyards” of other key retailers, they provide deep...
by Mars United Commerce | Oct 13, 2026 | Agentic Commerce, Amazon, Commerce Media, Connected Commerce, Retail Consultancy, Retail Media, Retailer Intelligence, Walmart
To keep the industry updated between the periodic editions of our Retail Media Report Card, Mars United monitors the efforts at leading retailers and platforms around the globe to improve and expand their capabilities and services. We focus on the initiatives that are...
by Mars United Commerce | Oct 5, 2026 | Agentic Commerce, Ecommerce, Retailer Intelligence, Target, Walmart
As part of their ongoing mission to help clients stay ahead of the competition in a fast-paced, constantly evolving marketplace, the field teams in Publicis Commerce’s Retail Consultancy closely monitor the strategic activity taking place across all key retailers and...
by Mars United Commerce | Oct 1, 2026 | Agentic Commerce, Connected Commerce, Walmart
Actionable strategies for brands confronting the growing impact of GLP-1 adoption According to the latest Gallup survey, 11% of U.S. adults — roughly 38 million people — are currently taking GLP-1 medications for weight loss purposes. That usage rate has nearly...
