by Mars United Commerce | Sep 2, 2026 | Agentic Commerce, Amy Andrews, Connected Commerce, Innovation
The oldest tool in the shopper marketing playbook is now becoming a critical signal for agentic shopping. By Amy Andrews, Mars United Commerce We’ve always treated packaging as part of shopper marketing: a conversion driver, a brand signal, and a critical piece of the...
by Mars United Commerce | Aug 20, 2026 | Agentic Commerce, Connected Commerce, Retail Media
By Doug Chavez, Mars United Commerce For decades, physical availability meant one thing: is the product on the shelf? Then it meant two things: is the product on the shelf, and does it show up in search? Now it means three: shelf, search, and agent. It’s the third one...
by Peter Breen | Aug 10, 2026 | Agentic Commerce, Kroger, Retail Media, Retailer Intelligence, Walmart
To keep the industry updated between the periodic editions of our Retail Media Report Card, Mars United monitors the efforts of leading retailers and platforms around the globe to improve and expand their capabilities and services. We focus on the...
by Mars United Commerce | Jul 20, 2026 | Agentic Commerce, Connected Commerce, Digital Commerce
Becoming part of the AI-enabled shopping conversation requires refreshed execution of commerce marketing fundamentals — plus a few new tricks. To download the report, fill out the form below: Many of the early discussions we’ve had about AI-enabled answer engines with...
by Mars United Commerce | Jun 4, 2026 | Agentic Commerce, Connected Commerce, Organizational Excellence
I had the privilege last month of joining Pete Blackshaw, Founder and CEO of brandrank.ai, and Norm Johnston, SVP of Global Advertising Strategy at NewsCorp, on stage at The Athena Project in London. Our session was titled, “The Fragmentation of Intent.” I...
by Mars United Commerce | May 29, 2026 | Agentic Commerce, Amazon, Connected Commerce, Walmart, Webinars
ON-DEMAND WEBINAR Agentic Commerce Now II Recorded on May 27, 2026 Last year, when Agentic Commerce moved from concept to large-scale reality, we asked some of the sharpest minds at Publicis Commerce what it would mean for brands, retailers, and marketers. Six months...
