by Mars United Commerce | May 4, 2026 | Agentic Commerce, Amy Andrews, Connected Commerce, Ecommerce
As our new research reports outline, brands can prepare for the agentic future by relying on their commerce marketing past. By Amy Andrews, Mars United Commerce The more I learn about this new agentic shopping phenomenon, the more similarities I see to the existing...
by Mars United Commerce | Apr 6, 2026 | Amy Andrews, Commerce Media, Insights, Retail Media
Aligning on audience targeting is a key step in the road to mutual success for retailers, brands, and media companies. By Amy Andrews, President of Mars United Commerce I moderated a panel discussion at Shoptalk Spring that used a format I love because it united two...
by Mars United Commerce | Feb 11, 2026 | Agentic Commerce, Amy Andrews, Commerce Media, Organizational Excellence
Agentic commerce might seem intimidating. But it could lead to a deeper, more informed understanding of shoppers. By Amy Andrews, Mars United Commerce On a business trip to Las Vegas last month, I asked ChatGPT what I should do for my skin in the dry climate. The...
by Mars United Commerce | Jan 14, 2026 | Amy Andrews, Connected Commerce, Organizational Excellence, Retail Media
As retail media networks continue moving into physical retail, commerce marketers should develop creative strategies tailored to specific shoppers and environments. The critical role that creative plays in driving shopper engagement and conversion is often overlooked...
by Mars United Commerce | Oct 15, 2025 | Amy Andrews, Connected Commerce, Retail Media, Retailer Intelligence
By Amy Andrews, Mars United Commerce One of the most beneficial aspects of industry events like Groceryshop is the opportunity to hear the perspectives of experts and executives from all facets of the commerce industry. For the work we do at Mars United, it’s always...
