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Insights Archives - Mars United

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Shopper Insights: A Day in the Life of Gen Z

Shopper Insights: A Day in the Life of Gen Z

Gen Z members of Mars United’s Strategic Planning team use focus-group insights to better understand the unique balancing act these young consumers go through in their daily lives. To download the report, fill out the form below. WHY ARE WE TALKING ABOUT GEN Z AGAIN?...
Shopper Insights: The Gen Z Playbook

Shopper Insights: The Gen Z Playbook

Download the complete report below.   After effectively using prominent actor/director Ben Affleck in several TV commercials, coffee QSR Dunkin’ introduced in-the-moment rapper Ice Spice to a spot in 2023. Why? “Because the younger consumer actually didn’t know who...