by Mars United Commerce | Jul 26, 2024 | Company News, Organizational Excellence, Retail Media
Mars United℠ Commerce and Instacart have unveiled a new joint business partnership that will help the commerce marketing company’s clients optimize their investments on the increasingly innovative retail media platform operated by one of North America’s leading...
by Mars United Commerce | Jul 8, 2024 | Retail Media, RetailerCX
Advice for Retail Media Networks: While it’s important to follow industry standards, it’s also critical to stay true to your business model — and your shoppers. By Michele Roney, Mars UnitedSM Commerce Not all retail media networks are alike — and for a lot of...
by Mars United Commerce | Jul 5, 2024 | Amazon, Ecommerce, Retail Media
Growing competition from Temu and Shein has the ecommerce giant launching a new section for directly sourced discount products By Michella Chiu, Mars UnitedSM Commerce Amazon is making a significant move to compete with rapidly growing Chinese ecommerce platforms Temu...
by Mars United Commerce | Jun 27, 2024 | Amazon, Commerce Media, Kroger, Retail Media, Target, Walmart
To download the report, fill out the form below. Here’s what Google Search’s new AI Overview has to say when asked about “retail media growth trends”: “Retail media networks are a growing trend in the retail industry, with revenues increasing by more than $10 billion...
by Mars United Commerce | Jun 20, 2024 | Retail Media, RetailerCX
The marketplace will look a lot different in five years. Here are 8 trends every hopeful network needs to consider. By Michele Roney, Mars United Commerce The current rising tide of retail media may not lift all boats. Brand advertisers simply do not have the budgets,...
by Mars United Commerce | Jun 12, 2024 | Commerce Media, Ethan Goodman, Retail Media
An active audience identifiable through robust first-party data are the most important qualifiers for launching a media network — retail or otherwise. By Ethan Goodman, Mars United℠ Commerce “Retail media” is no longer just for retailers. Recent events in the...