by Mars United Commerce | May 6, 2026 | Agentic Commerce, Connected Commerce, Insights & Measurement, Retail Media
By Tiffany Dockery & Diane Bollig, Publicis Commerce It’s an omnichannel world, and brands have to decide how boldly they want to show up in it. That reality was fully evident at the POSSIBLE 2026 conference in Miami, where more than 7,000 marketers converged in...
by Mars United Commerce | May 6, 2026 | Connected Commerce, Insights & Measurement, Retail Media
Technology advancements have transformed media mix modeling from a retrospective reporting exercise into an active planning engine. By Willy Blesener and Prabhpreet Sidhu, Mars United Commerce For too long, the measurement conversation in commerce marketing has been...
by Mars United Commerce | May 4, 2026 | Agentic Commerce, Connected Commerce, Ecommerce
As our new research reports outline, brands can prepare for the agentic future by relying on their commerce marketing past. By Amy Andrews, Mars United Commerce The more I learn about this new agentic shopping phenomenon, the more similarities I see to the existing...
by Mars United Commerce | Apr 23, 2026 | Retail Media
The easiest way is to make their jobs easier. Here are a few ways how. By Ryan Jordan, Mars United Commerce Retail media doesn’t struggle to win over brand advertisers because of data. It struggles because it’s hard to buy. If you’re a media buyer in today’s...
by Mars United Commerce | Apr 22, 2026 | Agentic Commerce, Amazon, Retail Intelligence, Retailer Intelligence, Target, Walmart
As part of their ongoing mission to help clients stay ahead of the competition in a fast-paced, constantly evolving marketplace, the field teams in Publicis Commerce’s Retail Consultancy closely monitor the strategic activity taking place across all key retailers and...
