by Mars United Commerce | Jul 3, 2025 | Connected Commerce, Organizational Excellence
Six takeaways from Cannes Lions 2025 all point to the same conclusion: commerce marketing continues to thrive By Rob Rivenburgh, Publicis Commerce I made my first trip to the Cannes Lions Festival of Creativity last month. I came away impressed, energized, and...
by Mars United Commerce | Jul 1, 2025 | Retail Consultancy, Retail Media, RetailerCX
With the right customer data, audience access, and organizational commitment, consumer service providers can stake their own claim to media dollars By Michele Roney, Retailer CX No, you can’t technically operate a retail media network. But you can use the same...
by Mars United Commerce | Jun 30, 2025 | Connected Commerce, International, Retail Media
To download the report, fill out the form below. Retail media has become one of the most dynamic formats in the media ecosystem globally — and Latin America is no exception. Produced by Publicis Commerce LatAm, this first Retail Media Report Card for the region takes...
by Mars United Commerce | Jun 26, 2025 | Insights, Retail Consultancy, Retailer Intelligence
As part of their ongoing mission to help clients stay ahead of the competition in a fast-paced, constantly evolving marketplace, the field teams in Mars UnitedSM Commerce’s Retail Consultancy closely monitor the strategic activity taking place across all key retailers...
by Mars United Commerce | Jun 25, 2025 | Commerce Media, Insights, Retail Media
To keep the industry updated between the periodic editions of our Retail Media Report Card, Mars UnitedSM Commerce monitors the efforts at leading retailers and platforms to improve and expand their capabilities and services. We focus on the initiatives that are...
