by porterc | Aug 25, 2024 | Experiential, Retail Solutions, Success Stories
Mars United has been executing sampling and demos in the ANZ region for over 10 years, and we have learnt a thing or two that we want to share! If you’re interested in learning more about what we do, check out our Activation Services and reach out to...
by Mars United Commerce | Apr 25, 2024 | Customer Development, Experiential, Innovation, Success Stories
While the idea of a cave can bring dark and damp imagery to one’s mind, Saputo brand Treasure Cave® is inviting blue cheese enthusiasts to a funky, cozy retreat filled with in-store deals, historical nuggets, and other brand-building content. When Kroger-owned...
by Mars United Commerce | Nov 9, 2023 | Connected Commerce, Success Stories
The following article is a case study for the SNICKERS® NFL Rookie Mistake of the Year program, winner of P2PI’s 2023 OmniShopper Award for Best Digital Mobile Activation. Objectives: The campaign’s primary objective was to drive awareness and conversion among light...
by Mars United Commerce | Jun 12, 2023 | Company News, Connected Commerce, Success Stories
Winner of a 2023 Commerce & Shopper Effie Award for Single-Retailer Program: Mass Merchants Objectives: Walmart needed to gain market share in the pet category that was being impacted by increased competition from specialty and other retailers. As Walmart’s...
by Mars United Commerce | Feb 20, 2023 | Connected Commerce, Success Stories
The Mars Agency is proud to have contributed to the successful launch campaign that helped Bob Evans® Mashed Cauliflower win a 2023 Product of the Year Award. A breakthrough line of refrigerated dinner sides introduced in two SKUs (Parmesan & Chives and Roasted...
by Mars United Commerce | Nov 16, 2022 | Innovation, Success Stories
Campbell Company of Canada received one of only four gold designations at the annual Effie Canada Awards this month for its “Goldfish® Feeding Imagination” campaign. Demonstrating exceptional marketing effectiveness, Feeding Imagination leveraged Goldfish...
