by Mars United Commerce | Jun 2, 2026 | Insights & Measurement, Retail Media
Priya Shenoy, Marketing Director for Omni-Shopper at Tillamook, outlines the recent journey undertaken by her commerce marketing team and her partners at Mars United Commerce to find an effective way of measuring the direct impact of retail media on the business that...
by Mars United Commerce | May 6, 2026 | Agentic Commerce, Connected Commerce, Insights & Measurement, Retail Media
By Tiffany Dockery & Diane Bollig, Publicis Commerce It’s an omnichannel world, and brands have to decide how boldly they want to show up in it. That reality was fully evident at the POSSIBLE 2026 conference in Miami, where more than 7,000 marketers converged in...
by Mars United Commerce | May 6, 2026 | Connected Commerce, Insights & Measurement, Retail Media
Technology advancements have transformed media mix modeling from a retrospective reporting exercise into an active planning engine. By Willy Blesener and Prabhpreet Sidhu, Mars United Commerce For too long, the measurement conversation in commerce marketing has been...
by Mars United Commerce | Feb 2, 2026 | Connected Commerce, Insights & Measurement
By Prabhpreet Sidhu, Mars United Commerce The dust has settled on CES 2026, held in Las Vegas from January 5-8, where the event’s record-breaking 148,000-plus attendees and 4,100 exhibitors underscored a pivotal moment in technology. This year’s show moved...
by Mars United Commerce | Dec 17, 2025 | Commerce Media, Connected Commerce, Creative Excellence, Ecommerce, Innovation, Insights & Measurement, International, Organizational Excellence, Retail Consultancy, Retail Media, Retailer Intelligence, RetailerCX
Download a copy of the full report here. A baker’s dozen worth of Mars UnitedSM Commerce’s most experienced thought leaders from across our many practices examine the trends that will shape the industry in 2026 — along with the things we think should happen, but...
by Mars United Commerce | Aug 18, 2025 | Insights & Measurement, Retail Media
Over the last decade, retail media at many brand organizations has evolved from a unique new advertising channel to a cornerstone of commerce marketing strategy. But while activation — and the investments supporting it — have increased dramatically, standards and...
