by Mars United Commerce | Aug 27, 2024 | Connected Commerce, Retail Media, RetailerCX
Opportunities & Solutions for Future Success By Dalia Youssefi & Prabhpreet Sidhu, Mars UnitedSM Commerce To download the report, fill out the form below. Customer data platforms are becoming core components of best-in-class retail media networks — and they’re...
by Mars United Commerce | Aug 19, 2024 | Retail Solutions, RetailerCX
Launching a network was just the beginning. Here’s what retailers must do to build a sustainable, successful business. By Michele Roney, Mars UnitedSM Commerce Congratulations, you’ve successfully launched a retail media network. You might not have hit your year-one...
by Mars United Commerce | Jul 8, 2024 | Retail Media, RetailerCX
Advice for Retail Media Networks: While it’s important to follow industry standards, it’s also critical to stay true to your business model — and your shoppers. By Michele Roney, Mars UnitedSM Commerce Not all retail media networks are alike — and for a lot of...
by Mars United Commerce | Jun 20, 2024 | Retail Media, RetailerCX
The marketplace will look a lot different in five years. Here are 8 trends every hopeful network needs to consider. By Michele Roney, Mars United Commerce The current rising tide of retail media may not lift all boats. Brand advertisers simply do not have the budgets,...
by Mars United Commerce | May 30, 2024 | Connected Commerce, RetailerCX
Staying ahead of an increasingly complex marketplace requires advanced capabilities in three key areas. By Michele Roney, Mars United℠ Commerce Originally published by ANA.net. It’s not easy being a retailer’s chief marketing officer these days: Digital transformation...
by Mars United Commerce | Apr 16, 2024 | Retail Media, RetailerCX
By Michele Roney, Mars United Commerce Advertisers don’t magically appear when you roll out a platform. To break through in a crowded market, retailers must check the list on these six strategic fundamentals. Mars United Commerce is excited to unveil the rebranding of...
