by Mars United Commerce | Dec 17, 2025 | Amazon, Ecommerce, Innovation, Kroger, Walmart
Mars United presents the fifth edition of its cross-platform guide for evaluating product page content and sales enablement opportunities on leading retailer websites. To download the report, fill out the form below. The digital shelf keeps shrinking. The impact of...
by Mars United Commerce | Dec 17, 2025 | Commerce Media, Connected Commerce, Creative Excellence, Ecommerce, Innovation, Insights & Measurement, International, Organizational Excellence, Retail Consultancy, Retail Media, Retailer Intelligence, RetailerCX
Download a copy of the full report here. A baker’s dozen worth of Mars UnitedSM Commerce’s most experienced thought leaders from across our many practices examine the trends that will shape the industry in 2026 — along with the things we think should happen, but...
by Mars United Commerce | Sep 17, 2025 | Innovation, Insights
New products and themes that caught the attention of Mars United’s team as it walked the aisles of the annual event for pet-focused brands and retailers. By Madalynn Owens & Sophia Spence, Mars United Commerce With pets increasingly regarded as much an integral...
by Mars United Commerce | Jul 1, 2024 | Creative Excellence, Customer Development, Innovation, Organizational Excellence, Retailer Intelligence
The following article is a case study for the SKITTLES® Summer-Ade campaign, winner of a 2024 Effie Award in the Seasonal/Event category. Challenge: SKITTLES® ranks highly among Gen Z’s most-loved brands in the fruity confections category but needed to fund an...
by Mars United Commerce | Apr 25, 2024 | Customer Development, Experiential, Innovation, Success Stories
While the idea of a cave can bring dark and damp imagery to one’s mind, Saputo brand Treasure Cave® is inviting blue cheese enthusiasts to a funky, cozy retreat filled with in-store deals, historical nuggets, and other brand-building content. When Kroger-owned...
by Mars United Commerce | Feb 21, 2024 | Ecommerce, Innovation, Retail Media, Retailer Intelligence, Walmart
An evaluation of 6 key ecommerce, in-store and delivery technologies unveiled at CES 2024 By Wes Ryan, Mars United Commerce The marketing community watched fervently last month as Walmart CEO Doug McMillon — during his keynote presentation at the annual CES show in...
