by Mars United Commerce | Jun 11, 2026 | Connected Commerce, International, Retail Media
Key considerations from Path to Purchase Institute’s annual industry event. By Victoria Cromie, Mars United/Publicis Commerce Canada Retail media has become a core growth driver for brands. And the most successful organizations are connecting their activity to a...
by Mars United Commerce | Jun 8, 2026 | Connected Commerce, Digital Commerce, Ecommerce, Retail Media
Three signals pointing toward an AI-driven, immediacy-focused future for this wholly unique category. By Isis DiLoreti, Mars United Commerce Digital shelf discipline, AI readiness, and immediacy-driven commerce, were the three most important implications...
by Mars United Commerce | Jun 4, 2026 | Agentic Commerce, Connected Commerce, Organizational Excellence
I had the privilege last month of joining Pete Blackshaw, Founder and CEO of brandrank.ai, and Norm Johnston, SVP of Global Advertising Strategy at NewsCorp, on stage at The Athena Project in London. Our session was titled, “The Fragmentation of Intent.” I...
by Mars United Commerce | May 29, 2026 | Agentic Commerce, Amazon, Connected Commerce, Walmart, Webinars
ON-DEMAND WEBINAR Agentic Commerce Now II Recorded on May 27, 2026 Last year, when Agentic Commerce moved from concept to large-scale reality, we asked some of the sharpest minds at Publicis Commerce what it would mean for brands, retailers, and marketers. Six months...
by Mars United Commerce | May 18, 2026 | Connected Commerce, Influencer Marketing, International, Retail Media
Networks around the world are using social influencers and content creators to bring relevance and authenticity to the media plan. By Cameron Porter, Mars United Commerce ANZ As shoppers become less responsive to hard-sell advertising, retail media networks are...
by Mars United Commerce | May 14, 2026 | Digital Commerce, Ecommerce
Generative AI-mediated product recommendations are redefining the digital shelf. By Julia McGillivray and Courtney Racz, Mars United Commerce As generative AI increasingly intermediates in the path to purchase by helping consumers discover,...
