by Mars United Commerce | May 29, 2026 | Agentic Commerce, Amazon, Connected Commerce, Walmart, Webinars
ON-DEMAND WEBINAR Agentic Commerce Now II Recorded on May 27, 2026 Last year, when Agentic Commerce moved from concept to large-scale reality, we asked some of the sharpest minds at Publicis Commerce what it would mean for brands, retailers, and marketers. Six months...
by Mars United Commerce | May 18, 2026 | Connected Commerce, Influencer Marketing, International, Retail Media
Networks around the world are using social influencers and content creators to bring relevance and authenticity to the media plan. By Cameron Porter, Mars United Commerce ANZ As shoppers become less responsive to hard-sell advertising, retail media networks are...
by Mars United Commerce | May 14, 2026 | Digital Commerce, Ecommerce
Generative AI-mediated product recommendations are redefining the digital shelf. By Julia McGillivray and Courtney Racz, Mars United Commerce As generative AI increasingly intermediates in the path to purchase by helping consumers discover,...
by Mars United Commerce | May 13, 2026 | Connected Commerce, International, Retail Media
To download the report, fill out the form below. In this fifth edition of the Retail Media Report Card: Europe, we cover 21 networks that span cross-European platforms and significant players in seven key markets: UK, France, Germany, Italy, Spain, Portugal,...
by Mars United Commerce | May 6, 2026 | Agentic Commerce, Connected Commerce, Insights & Measurement, Retail Media
By Tiffany Dockery & Diane Bollig, Publicis Commerce It’s an omnichannel world, and brands have to decide how boldly they want to show up in it. That reality was fully evident at the POSSIBLE 2026 conference in Miami, where more than 7,000 marketers converged in...
by Mars United Commerce | May 6, 2026 | Connected Commerce, Insights & Measurement, Retail Media
Technology advancements have transformed media mix modeling from a retrospective reporting exercise into an active planning engine. By Willy Blesener and Prabhpreet Sidhu, Mars United Commerce For too long, the measurement conversation in commerce marketing has been...
