by Mars United Commerce | Dec 1, 2025 | Connected Commerce, International
The right brand partnerships can save costs and expediate growth. By Nicole Staffiere, Mars United Commerce In a market defined by value-seeking and loyalty-shifting shoppers, partnerships between non-competing brands are becoming one of the smartest growth strategies...
by Mars United Commerce | Nov 28, 2025 | Connected Commerce, Retail Media
While neither the largest nor flashiest event on the commerce conference circuit, the intimacy (and longevity) of Path to Purchase Institute’s P2PI Live give the event a unique vantage point for tracking the evolution of commerce marketing. Held Nov. 12-13 in...
by Mars United Commerce | Nov 21, 2025 | Amazon, Connected Commerce, Ecommerce
By Tyrel Beutler, Mars United Commerce The landscape of retail media is transforming rapidly through Amazon’s adoption of AI-powered solutions that are designed to consolidate and enhance advertising strategies. Here are a few of the product announcements from...
by Mars United Commerce | Nov 19, 2025 | Amazon, Connected Commerce, Ecommerce, Retail Media
By Ethan Goodman, Publicis Commerce Amazon Ads’ annual unBoxed event always provides a thought-provoking glimpse into the industry’s future. Given Amazon’s status as the longstanding, undisputed leader in digital commerce, the new product announcements unveiled...
by Mars United Commerce | Oct 28, 2025 | Amazon, Connected Commerce, Retail Media, Walmart
To download the report, fill out the form below. Retail media spending in Canada is forecast to rise nearly 20% to C$3.7 billion in 2025 and capture about 20% of all digital advertising dollars, according to eMarketer. That estimate has held steady throughout the...
by Mars United Commerce | Oct 15, 2025 | Connected Commerce, Organizational Excellence
By Rob Rivenburgh, Publicis Commerce When you’ve attended as many commerce industry events as I have, discovering an entirely new concept doesn’t happen very often. You usually need to dig a little deeper into the discussions to consider how existing concepts are...
