by Mars United Commerce | May 20, 2025 | Company News, Digital Commerce, Ecommerce, Retail Media
Profitero+ will help clients drive sales growth by simplifying the complexity of managing digital commerce strategy, activation, and measurement. Watch an introductory video here. Mars UnitedSM Commerce and Profitero have launched Profitero+, a new, integrated model...
by Mars United Commerce | May 8, 2025 | Connected Commerce, Ecommerce, Retail Media
To download the Report Card, fill out the form below. Retail media ad spending in Canada is projected to grow 19.7% in 2025 to reach C$3.7 billion and account for 20% of all digital ad spending, according to eMarketer’s latest forecast. And while that level of growth...
by Mars United Commerce | May 5, 2025 | Connected Commerce, Ecommerce
Chewy is the largest ecommerce pet retailer in the U.S. A public company majority-owned by private equity firm BC Partners (which also owns PetSmart), Chewy’s mission is to be the most trusted and convenient destination for pet parents and partners everywhere. Chewy...
by Mars United Commerce | Apr 16, 2025 | Digital Commerce, Ecommerce
Mars United’s digital shelf experts summarize the key learnings that brands can immediately incorporate to prepare for the future of ecommerce. More than 800 ecommerce practitioners convened in New Orleans last week to attend the Digital Shelf Summit, the annual...
by Mars United Commerce | Apr 14, 2025 | Connected Commerce, Ecommerce, Retail Media
In the evolving commerce marketing ecosystem, everything old is new again — you just need to measure it now. “Experience” was the most-used buzzword at this year’s Shoptalk Spring event in Las Vegas, where a reported 10,000 attendees (half of them first-timers)...
by Mars United Commerce | Apr 1, 2025 | Commerce Media, Connected Commerce, Ecommerce, Insights
Strategies for developing privacy-first marketing measurement and shopper targeting practices. By Prabhpreet Sidhu, Mars UnitedSM Commerce To download the report, fill out the form below. As digital advertising evolves in an era of heightened privacy regulation,...
