by Mars United Commerce | Jun 15, 2026 | Connected Commerce, Retail Media
Commerce marketers will never unlock the value of in-store media until they start incorporating the practice into the upfront strategic plan. By Doug Chavez, Mars United Commerce At the Path to Purchase Institute’s Retail Media Summit in Chicago last week,...
by Mars United Commerce | Jun 15, 2026 | Amazon, Retail Media, Walmart
To keep the industry updated between the periodic editions of our Retail Media Report Card, Mars United monitors the efforts at leading retailers and platforms around the globe to improve and expand their capabilities and services. We focus on the initiatives that are...
by Mars United Commerce | Jun 11, 2026 | Connected Commerce, International, Retail Media
Key considerations from Path to Purchase Institute’s annual industry event. By Victoria Cromie, Mars United/Publicis Commerce Canada Retail media has become a core growth driver for brands. And the most successful organizations are connecting their activity to a...
by Mars United Commerce | Jun 8, 2026 | Connected Commerce, Digital Commerce, Ecommerce, Retail Media
Three signals pointing toward an AI-driven, immediacy-focused future for this wholly unique category. By Isis DiLoreti, Mars United Commerce Digital shelf discipline, AI readiness, and immediacy-driven commerce, were the three most important implications...
by Mars United Commerce | Jun 4, 2026 | Agentic Commerce, Connected Commerce, Organizational Excellence
I had the privilege last month of joining Pete Blackshaw, Founder and CEO of brandrank.ai, and Norm Johnston, SVP of Global Advertising Strategy at NewsCorp, on stage at The Athena Project in London. Our session was titled, “The Fragmentation of Intent.” I...
