by Mars United Commerce | Dec 1, 2025 | Connected Commerce, International
The right brand partnerships can save costs and expediate growth. By Nicole Staffiere, Mars United Commerce In a market defined by value-seeking and loyalty-shifting shoppers, partnerships between non-competing brands are becoming one of the smartest growth strategies...
by Mars United Commerce | Nov 28, 2025 | Connected Commerce, Retail Media
While neither the largest nor flashiest event on the commerce conference circuit, the intimacy (and longevity) of Path to Purchase Institute’s P2PI Live give the event a unique vantage point for tracking the evolution of commerce marketing. Held Nov. 12-13 in...
by Mars United Commerce | Nov 21, 2025 | Amazon, Connected Commerce, Ecommerce
By Tyrel Beutler, Mars United Commerce The landscape of retail media is transforming rapidly through Amazon’s adoption of AI-powered solutions that are designed to consolidate and enhance advertising strategies. Here are a few of the product announcements from...
by Mars United Commerce | Nov 19, 2025 | Amazon, Connected Commerce, Ecommerce, Retail Media
By Ethan Goodman, Publicis Commerce Amazon Ads’ annual unBoxed event always provides a thought-provoking glimpse into the industry’s future. Given Amazon’s status as the longstanding, undisputed leader in digital commerce, the new product announcements unveiled...
by Mars United Commerce | Nov 4, 2025 | Amazon, Kroger, Retail Consultancy, Retailer Intelligence, Target, Walmart
As part of their ongoing mission to help clients stay ahead of the competition in a fast-paced, constantly evolving marketplace, the field teams in Publicis Commerce’s Retail Consultancy closely monitor the strategic activity taking place across all key retailers and...
