by Mars United Commerce | Jan 31, 2022 | Ecommerce, Retail Media
The pandemic-driven growth in ecommerce grocery shopping fueled an explosion in digital ad spending that has made retail media one of the fastest-growing and largest line items in the marketing budget for CPG brands. In this special report, Ethan Goodman, SVP-Commerce...
by Mars United Commerce | Jan 25, 2022 | Retail Media, Retailer Intelligence
By Katherine Barks, The Mars Agency “Capital is no longer the most important ingredient of who can win at retail. It’s not who can spend the most on ads and get the most eyeballs – it’s who can connect the best.” Harley Finkelstein, President, Shopify The...
by Mars United Commerce | Jan 13, 2022 | Connected Commerce, Customer Development, Ecommerce, Retail Media, Retailer Intelligence
Yes, we all know ecommerce and retail media will continue to grow. The Mars Agency’s thought leaders have also identified eight less obvious trends that will impact the industry in 2022 — along with some things that should happen, but probably won’t. Kandi Arrington...
by Mars United Commerce | Jan 12, 2022 | Company News, Retail Media
Seeking to deepen relationships and collaboration efforts with top retailers, The Mars Agency has finalized their first-ever strategic agreement with Kroger Precision Marketing (KPM). This agreement extends a longstanding relationship with the retailer and allows both...
by Mars United Commerce | Dec 10, 2021 | Ethan Goodman, Retail Media
The Mars Agency’s Ethan Goodman and Colgate-Palmolive’s Diana Haussling help brands navigate the complexities of retail media by providing actionable, how-to recommendations on investing, staffing and funding to optimize this rapidly growing channel for shopper...
by Mars United Commerce | Dec 6, 2021 | Ecommerce, Retail Intelligence, Retail Media
Consumers may have started heading back to bars and restaurants in the second half of 2021 as COVID-19-related restrictions subsided, but they haven’t abandoned the new method of buying alcohol they learned during the pandemic: home delivery through third-party...
