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Making Sense of Retail Media

The pandemic-driven growth in ecommerce grocery shopping fueled an explosion in digital ad spending that has made retail media one of the fastest-growing and largest line items in the marketing budget for CPG brands.

In this special report, Ethan Goodman, SVP-Commerce Media at Mars United Commerce, examines four critical aspects of the retail media marketplace to help brands get beyond some common misconceptions and better understand the tremendous business-building opportunities that are available.

Table of contents
How we got here
How much to invest
How to fund it
How to structure the team
The key takeaways

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