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Collaboration with KPM to Establish Industry Standards

12 Jan 2022

Seeking to deepen relationships and collaboration efforts with top retailers, The Mars Agency has finalized their first-ever strategic agreement with Kroger Precision Marketing (KPM). This agreement extends a longstanding relationship with the retailer and allows both parties to strengthen their connections to shoppers and push the industry to higher standards across media strategy, execution, and data application.

Under the agreement, The Mars Agency will collaborate with KPM on test & learn opportunities, helping the companies innovate and advocate for their clients. They will also work together to develop educational content and establish best-in-class standards for the industry.

“This collaboration is a testament to the trusted relationship we’ve built with KPM,” says Brian Higdon, SVP Grocery at The Mars Agency. “It leverages our mutual and complementary strengths to better equip the industry and allow us to show up for our clients in the best way possible.”

Additional insights will further enhance the strength that The Mars Agency already possesses in the space with their proprietary Marilyn® Marketing platform, thereby driving even stronger business results for clients.

“We’re pretty excited about this new opportunity,” says Courtney Crossley, Director of Commerce Media at The Mars Agency. “It arms us with best-in-class retailer-based knowledge and approaches so we can best evaluate programs through the lens of both the shopper marketer and the media buyer.”


The Mars Agency is an award-winning, independently owned global commerce marketing practice with a growth-for-clients focus. With talent spanning the Americas, Europe and Asia, they create breakthrough connected commerce solutions by balancing the smartest humanity with the latest technology. Their latest MarTech platform, Marilyn®, is the first and only end-to-end commerce marketing advisor.

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