by Mars United Commerce | Jun 12, 2024 | Commerce Media, Ethan Goodman, Retail Media
An active audience identifiable through robust first-party data are the most important qualifiers for launching a media network — retail or otherwise. By Ethan Goodman, Mars United℠ Commerce “Retail media” is no longer just for retailers. Recent events in the...
by Mars United Commerce | May 9, 2022 | Ethan Goodman, Retail Media
By Ethan Goodman, Mars United Commerce For brands navigating the rapidly evolving retail media space, measurement might be the most confusing aspect — and understandably so, since it’s also probably the most complicated. While there’s no way to eliminate all of the...
by Mars United Commerce | Apr 5, 2022 | Company News, Ethan Goodman
Ethan Goodman, The Mars Agency’s SVP-Commerce Media, has been named to the Path to Purchase Institute’s inaugural “40 Under 40” class of young executives who’ve already made significant contributions to the industry. With more than 15 years of experience already...
by Mars United Commerce | Mar 25, 2022 | Ecommerce, Ethan Goodman, Retail Media
By Ethan Goodman, The Mars Agency Is it OK to randomly search retailer websites to check on your brand’s performance? Actually, no, because doing so can have a negative impact on both your organic and paid search perform- ance. The more often you search your brands,...
by Mars United Commerce | Dec 10, 2021 | Ethan Goodman, Retail Media
The Mars Agency’s Ethan Goodman and Colgate-Palmolive’s Diana Haussling help brands navigate the complexities of retail media by providing actionable, how-to recommendations on investing, staffing and funding to optimize this rapidly growing channel for shopper...
by Mars United Commerce | Nov 2, 2021 | Ethan Goodman, Retail Media, Walmart
By Ethan Goodman, Mars United Commerce On Oct. 25, the new Walmart DSP went live for “select suppliers … just in time for the holiday season.” Created in partnership with independent “demand side platform” operator The Trade Desk, the automated service will allow...
