by Mars United Commerce | Jul 31, 2025 | Connected Commerce, International, Retail Media
Why sales data should be the true north for tracking performance. By Cassandra Spudic, Mars United Commerce Canada’s retail media marketplace is exploding. With spending projections expected to climb from CA $1.2 billion in 2023 to CA $3.7 billion this year (according...
by Mars United Commerce | Jun 30, 2025 | Connected Commerce, International, Retail Media
To download the report, fill out the form below. Retail media has become one of the most dynamic formats in the media ecosystem globally — and Latin America is no exception. Produced by Publicis Commerce LatAm, this first Retail Media Report Card for the region takes...
by Mars United Commerce | Jun 2, 2025 | International, Retail Media
To download the report, fill out the form below. Retail media ad spending in Europe is now projected to reach €31 billion by 2028, according to IAB Europe. With IAB Europe also reporting that 50% of media buyers already are partnering with a retailer or retail media...
by Mars United Commerce | Apr 15, 2025 | Connected Commerce, International, Retailer Intelligence
How brands and retailers are leveraging data and AI to drive conversion and loyalty By Sydney Saraka, Mars UnitedSM Commerce In today’s Canadian retail landscape, personalization isn’t just a buzzword — it’s a game-changer. Consumers in Canada now expect...
by Mars United Commerce | Mar 10, 2025 | Connected Commerce, International
By Nicole Staffiere, Mars UnitedSM Commerce According to Statistics Canada (2024), immigration is driving 92% of the nation’s population growth — which means the race is on for CPG brands to connect with the 500,000+ new consumers who are settling here each year. For...
by Mars United Commerce | Feb 26, 2025 | International, Retail Media
Key takeaways from Path to Purchase Institute’s Retail Media Summit Canada. By Victoria Salerno, Mars UnitedSM Commerce Last week, we had the privilege of attending the Path to Purchase Institute’s 2025 Retail Media Summit Canada in Toronto, a key event bringing...
