by Mars United Commerce | Aug 18, 2025 | Insights & Measurement, Retail Media
Over the last decade, retail media at many brand organizations has evolved from a unique new advertising channel to a cornerstone of commerce marketing strategy. But while activation — and the investments supporting it — have increased dramatically, standards and...
by Mars United Commerce | Jul 28, 2025 | Connected Commerce, Insights & Measurement, Retail Media
Publicis Commerce VP-Analytics Prabhpreet Sidhu reports back from the IAB Measurement Leadership Summit, an invitation-only event that unites 100+ data and measurement executives from across the advertising industry. Advertising practitioners are making great strides...
by porterc | Mar 31, 2025 | Commerce Media, Ecommerce, Insights, Insights & Measurement, Retail Intelligence, Retail Media, Retail Solutions, Retailer Intelligence, Uncategorized
ANZ Retail Media Industry on the Cusp of Maturity as Innovation Accelerates To download the report, fill out the form below. Mars United Commerce has unveiled the fourth edition of its ANZ Retail Media Report Card, offering a comprehensive benchmark analysis of the...
by Mars United Commerce | Oct 16, 2024 | Insights & Measurement
Strategies for developing advanced methods of marketing attribution for integrated commerce ecosystems By Prabhpreet Sidhu & Craig Elston, Mars UnitedSM Commerce To download the report, fill out the form below. In today’s complex marketing landscape, it is...
by Mars United Commerce | Jul 25, 2024 | Amazon, Ecommerce, Insights & Measurement, Marilyn
To download the Prime Day 2024 CPG Deep Dive Report, fill out the form below. As many ecommerce industry watchers expected, Prime Day 2024 was Amazon’s most successful ever, as acknowledged by the ecommerce giant soon after the annual two-day mega-sales event...
by Rachel Marks | Jul 16, 2024 | Amazon, Ecommerce, Insights & Measurement, Marilyn
To download the Prime Day 2024 CPG Deep Dive Report, fill out the form below. By Jordan Sagisi, Mars UnitedSM Commerce As many ecommerce industry watchers expected, Prime Day 2024 was Amazon’s most successful ever, as acknowledged by the ecommerce giant soon after the...
