by Mars United Commerce | Jan 18, 2022 | Ecommerce, Insights & Measurement
For years, supermarket operators (and many CPG marketers) scoffed at the idea that shoppers would one day conduct full grocery trips online. Why? Because discerning shoppers would never buy fresh food without seeing and touching the products themselves — let someone...
by Mars United Commerce | Jan 18, 2022 | Connected Commerce, Ecommerce, International
The future, in 15 minutes or less Post-pandemic shoppers expect brands to be purposeful, relevant, convenient and quick. The Mars Agency London presents seven key trends that should guide strategic thinking for marketers in 2022. TRENDS: Cut To The Quick (quick...
by Mars United Commerce | Jan 13, 2022 | Connected Commerce, Customer Development, Ecommerce, Retail Media, Retailer Intelligence
Yes, we all know ecommerce and retail media will continue to grow. The Mars Agency’s thought leaders have also identified eight less obvious trends that will impact the industry in 2022 — along with some things that should happen, but probably won’t. Kandi Arrington...
by Mars United Commerce | Jan 6, 2022 | Ecommerce, Insights & Measurement, Marilyn
Remember those days not so long ago when we thought shoppers would never conduct grocery stock-up trips online? Ladies and gentlemen, “never” has arrived. That, however, doesn’t mean shoppers have forsaken all of their traditional habits. In fact, many of the ways in...
by Mars United Commerce | Dec 13, 2021 | Ecommerce, Retail Intelligence
By Michella Chiu, The Mars Agency The alcohol market changes quickly, a fact well illustrated in 2021 by trends in sales for hard seltzer. Since 2018, hard seltzers have ignited magnitudes of market crazy, with White Claw dominating the category. As recently as March...
by Mars United Commerce | Dec 6, 2021 | Ecommerce, Retail Intelligence, Retail Media
Consumers may have started heading back to bars and restaurants in the second half of 2021 as COVID-19-related restrictions subsided, but they haven’t abandoned the new method of buying alcohol they learned during the pandemic: home delivery through third-party...
