by Mars United Commerce | Jan 6, 2022 | Ecommerce, Insights & Measurement, Marilyn
Remember those days not so long ago when we thought shoppers would never conduct grocery stock-up trips online? Ladies and gentlemen, “never” has arrived. That, however, doesn’t mean shoppers have forsaken all of their traditional habits. In fact, many of the ways in...
by Mars United Commerce | Dec 13, 2021 | Ecommerce, Retail Intelligence
By Michella Chiu, The Mars Agency The alcohol market changes quickly, a fact well illustrated in 2021 by trends in sales for hard seltzer. Since 2018, hard seltzers have ignited magnitudes of market crazy, with White Claw dominating the category. As recently as March...
by Mars United Commerce | Dec 6, 2021 | Ecommerce, Retail Intelligence, Retail Media
Consumers may have started heading back to bars and restaurants in the second half of 2021 as COVID-19-related restrictions subsided, but they haven’t abandoned the new method of buying alcohol they learned during the pandemic: home delivery through third-party...
by Mars United Commerce | Nov 30, 2021 | Ecommerce, Retail Intelligence, Retail Media
The following analysis is the first in a series of special reports from The Mars Agency providing a comprehensive overview of the key digital marketing opportunities available through five leading retailers in the CPG marketplace. If you don’t win search, you don’t...
by Mars United Commerce | Nov 8, 2021 | Ecommerce, Kroger, Retailer Intelligence
By John Willkom, SVP, eCommerce, The Mars Agency Kroger, the country’s leading grocery retailer, announced two huge moves last week that have the industry buzzing. First, a partnership with Bed Bath & Beyond will sell home and baby products in a phased three-step...
by Mars United Commerce | Oct 27, 2021 | Ecommerce, Retail Media, Walmart
You can debate about the relative effectiveness of digital media for “upper funnel” vs. “lower funnel” marketing objectives all day long. But there is no argument over the distinct advantage that retail media has over mainstream channels through its ability to...
