The future, in 15 minutes or less
Post-pandemic shoppers expect brands to be purposeful, relevant, convenient and quick. The Mars Agency London presents seven key trends that should guide strategic thinking for marketers in 2022.
TRENDS:
Cut To The Quick (quick commerce gets even faster)
Proof Of Purpose (brand purpose must be clear, proven)
Selective Frugality (shoppers trade down to trade up)
Return Of Relevant Retail (the need for safe, immersive, connected stores)
The Self-Made Work Week (9-to-5 is no longer off-limits for marketers)
More Mindful Eating (even snacking gets healthier)
QR Code’s Day Has Come (ubiquity breeds utility)
Download the report below:
