by Mars United Commerce | Sep 6, 2022 | Ecommerce
Did you know that 86% of shoppers across all channels now rely on digital information when shopping? That 75% of online searchers click on the very first result? That 40% of shoppers won’t buy a product that doesn’t have reviews on its page? Or that accurate and...
by Mars United Commerce | Aug 18, 2022 | Ecommerce, Retail Media
We are very excited to see Walmart.com reintroduce enhanced content to product detail pages, a move that will help brands drive stronger shopper engagement and conversion on the site. According to the retailer, rich media in all formats will fully return to the...
by Mars United Commerce | Jul 20, 2022 | Connected Commerce, Ecommerce
Another year, another record-breaking Prime Day for Amazon. Although Amazon typically keeps specific results close to the vest, the company did publicly christen this year’s Prime Day “the biggest” in the annual event’s 8-year history. Amazon did say that shoppers...
by Mars United Commerce | Jul 14, 2022 | Ecommerce, Retail Intelligence
The ecommerce-focused membership program gives the grocer a promising response to Amazon Prime. By Brian Higdon, The Mars Agency I started my career in loyalty marketing many years ago, in the era of points programs. Back then, a paid loyalty program was the “Holy...
by Mars United Commerce | Jun 30, 2022 | Ecommerce, Retail Media
By John Willkom, The Mars Agency Given the limitless “space” available online, many businesses assume almost instinctively that they should offer their entire product catalog on Amazon. They’ve got 150 items on a price list, why not just make them all available...
by Mars United Commerce | Jun 24, 2022 | Ecommerce, Retail Intelligence
Leave it to Amazon to host its own holiday. While most retailers have been perfectly content over the years to plan their sales events around the existing holiday calendar, Amazon made the decision in 2015 to create Prime Day, an exclusive promotion for its loyal...
