by Mars United Commerce | Apr 22, 2024 | Connected Commerce, Ecommerce
By Lindsey Simcik & Kristin Wall, Mars United Commerce By 2027, 70% of all sales will be digitally influenced, according to Forrester. But as the shopper’s path to purchase becomes increasingly intermingled with their digital lifestyles, we could argue that the...
by Mars United Commerce | Mar 12, 2024 | Amazon, Connected Commerce, Retail Media
To download the report, complete the form at the bottom of the page. Retail media ad spending is expected to reach €114 billion ($125 billion) globally in 2024. Retail media is inescapable within the digital marketing industry right now. Between Google’s recent...
by Mars United Commerce | Feb 23, 2024 | Connected Commerce, Retail Media, Walmart
By Peter Gent, Mars United Commerce Walmart’s acquisition of Vizio signifies a transformative shift in the trajectory of the Walmart Connect retail media network. The deal signifies a bold move into the realm of in-home connectivity that gives Walmart...
by Mars United Commerce | Feb 5, 2024 | Company News, Connected Commerce, Ecommerce, Insights & Measurement, Marilyn, Retail Intelligence, Retail Media, Retail Solutions, Retailer Intelligence
If CES 2024 was all about how technology can empower people and NRF 2024 all about empowering retailers with tech, Shoptalk 2024 is homing in on how the two intersect. Our CEO and SMEs in commerce media, customer insights, retailer expertise and relationships,...
by Mars United Commerce | Jan 6, 2024 | Connected Commerce, Innovation
As the world of consumer products turns its attention to CES in Las Vegas this week, Mars United Commerce’s Brian Hutchinson provides his take on the tech that will dominate commerce marketing in 2024. I had a hard time deciding on my predictions for the retail...
by Mars United Commerce | Jan 4, 2024 | Connected Commerce, Retail Media
For retailers, an effectively unique media network should incorporate the qualities that already make them successful. By Courtney Crossley, Mars United Commerce The retail media marketplace is becoming increasingly crowded as secondary and even ancillary retailers...
