by Mars United Commerce | Oct 6, 2022 | Clarity in Commerce, Connected Commerce
The Mars Agency’s Executive Chairman discusses “What Hasn’t Changed About Commerce Marketing.” Our industry spends a lot of time talking about disruption: in the way shoppers behave, the way brands engage with shoppers, and the way retailers...
by Mars United Commerce | Oct 6, 2022 | Connected Commerce, Innovation, Success Stories
NFL star Stefon Diggs helps give consumers a unique way to experience the iconic brand’s new campaign An innovative augmented reality experience is adding more “life” to this season’s “SNICKERS® Rookie Mistake of the Year” campaign, which the iconic Mars candy...
by Mars United Commerce | Oct 5, 2022 | Commerce Media, Connected Commerce, Ecommerce, Insights, Retail Intelligence
An ageless consumer need has gained far more meaning for omnichannel shoppers. Download this report here: The Mars Agency Groceryshop 2022 Recap If you had a dollar for every time the word “convenience” was used during Groceryshop 2022, you’d be able to buy Slurpees...
by Mars United Commerce | Sep 19, 2022 | Connected Commerce, Retail Media
Mars United Commerce is presenting a universal tool for the effective assessment and comparison of retail media platforms. To obtain of the most recent copy, visit here: Retail Media Report Card: 3Q 2023 When it comes to the rapidly growing landscape for retail...
by Mars United Commerce | Sep 7, 2022 | Connected Commerce, Retail Media
The most thought-provoking statistic presented from the stage at Commerce Week this summer was probably this one: 80% of CEOs are looking to marketing to drive revenue growth. If that statistic is accurate, then exactly what do the other 20% of CEOs expect from their...
by Mars United Commerce | Aug 31, 2022 | Connected Commerce, Retail Intelligence
By Katie Conzemius, The Mars Agency In the highly competitive consumer electronics marketplace, Best Buy hangs its hat on being America’s back to school “techfitter.” With the product category saturated with numerous price-focused retailers, Best Buy...
