by Mars United Commerce | Dec 8, 2022 | Connected Commerce
By Courtney Crossley, The Mars Agency For many shoppers, the act of buying has become a fluid activity across digital and in-store environments. We’ve returned to a “net normal” where many consumers have become hybrid shoppers, flexing back and forth between the two...
by Mars United Commerce | Nov 22, 2022 | Connected Commerce, Retail Media
To keep the industry updated between the quarterly editions of our Retail Media Report Card, The Mars Agency is monitoring the efforts at leading platforms to improve and expand their capabilities and services. We’re focusing on the initiatives these networks are...
by Mars United Commerce | Nov 3, 2022 | Connected Commerce, Kroger
By Lindsey Simcik, The Mars Agency Kroger recently unveiled a test of KroGo shopping carts powered by Caper in a beta store outside of Cincinnati, Ohio, a move the retailer is calling “game-changing for checkout.” Since Amazon has been using similar technology of its...
by Mars United Commerce | Oct 20, 2022 | Connected Commerce, Organizational Excellence, Success Stories
Future-forward campaigns with clients Mars, Inc. and MilkPEP have earned The Mars Agency industry honors in the Path to Purchase Institute’s OmniShopper Awards program. “SKITTLES® Pride It Forward At Walmart,” an evergreen campaign designed to help shoppers join with...
by Mars United Commerce | Oct 20, 2022 | Connected Commerce, Success Stories, Walmart
Winner of P2PI’s 2022 OmniShopper Award for Best Brand-Retailer Long-Term Partnership Objectives: SKITTLES® and Walmart are active, authentic advocates of the LGBTQ+ community with an ongoing collaboration engaging, interactive Pride Month activities that drives...
by Mars United Commerce | Oct 19, 2022 | Clarity in Commerce, Connected Commerce
Henkel Consumer Brands’ VP of Marketing discusses best practices for “Aligning Brand and Customer Strategy for Connected Commerce Success.” These days, most CPG organizations acknowledge the need to set aside the traditional marketing practices that have long...
