by Mars United Commerce | Dec 21, 2021 | Company News
As growth through new business wins and expanded work for existing clients continues, The Mars Agency has kept busy over the last month adding new Martians across our many practices and offices. In addition to hiring more than 30 new staffers, the agency also...
by Mars United Commerce | Dec 17, 2021 | Insights & Measurement
As consumers have shifted to online grocery shopping since the start of the pandemic, they haven’t necessarily stuck with the same retailers where they traditionally make their in-store trips — which, truth to be told, were often selected as much for location as any...
by Mars United Commerce | Dec 13, 2021 | Ecommerce, Retail Intelligence
By Michella Chiu, The Mars Agency The alcohol market changes quickly, a fact well illustrated in 2021 by trends in sales for hard seltzer. Since 2018, hard seltzers have ignited magnitudes of market crazy, with White Claw dominating the category. As recently as March...
by Mars United Commerce | Dec 10, 2021 | Connected Commerce, Organizational Excellence
The Mars Agency’s Fern Grant and Jake Berry explain why consumer brands must rethink both internal alignment and marketing strategy to address the seismic changes transforming the retail and shopper ecosystem in a presentation from Commerce Week 2021 (hosted by Adweek...
by Mars United Commerce | Dec 10, 2021 | Ethan Goodman, Retail Media
The Mars Agency’s Ethan Goodman and Colgate-Palmolive’s Diana Haussling help brands navigate the complexities of retail media by providing actionable, how-to recommendations on investing, staffing and funding to optimize this rapidly growing channel for shopper...
