by Mars United Commerce | Apr 14, 2022 | Ecommerce, Retail Intelligence
Can CPG brands effectively sample on Amazon.com? Just ask Alexa. By John Willkom, The Mars Agency Ecommerce is expected to be the leading driver of consumer packaged goods sales growth for years to come, and Amazon.com is positioned to generate the majority of that...
by Mars United Commerce | Apr 13, 2022 | Success Stories, Walmart
A campaign created by Henkel and The Mars Agency to engage consumers with the company’s laundry care brands at Walmart has been named a winner in the Association of National Advertisers’ 39th Annual REGGIE Awards competition. Recognized in the Rebranding,...
by Mars United Commerce | Apr 11, 2022 | Company News
Despite recent astronomical gas prices, The Mars Agency continued to rev its engine and drive new growth in March by adding a total of 26 employees across three countries. Joining our Customer Development teams: Bryan Corcoran as Manager, Customer Development-Target,...
by Mars United Commerce | Apr 7, 2022 | Connected Commerce, Retail Intelligence, Retailer Intelligence
Targeting a younger, male-skewing audience? Look no further than your friendly neighborhood convenience store. By Barb Seman, The Mars Agency The following article looks at the unique shopper demographics and need states found in the convenience channel. C-Store Quick...
by Mars United Commerce | Apr 6, 2022 | Connected Commerce, Ecommerce, Retail Intelligence, Retail Media
Judging from the 10,000-plus people who attended ShopTalk in Las Vegas last week, the retail industry was more than ready for a return to in-person events. “Being away from people for a couple years has taught us all a lot about ourselves and our businesses,” said...
