by Mars United Commerce | Apr 25, 2022 | Retailer Intelligence, Target
The retailer’s aggressive sustainability goals are evident not only the aisles, but across every aspect of the enterprise. The following analysis is the second in a series of reports from The Mars Agency’s Target Customer Development team that will examine the...
by Mars United Commerce | Apr 22, 2022 | Connected Commerce, Retailer Intelligence
The Mars Agency left the ANA Brand Masters Conference in Carlsbad, California, earlier this month with a renewed sense of purpose, so to speak. Internally, one definite highlight of the event was formally receiving a Reggie Award for the “We Speak Laundry” campaign we...
by Mars United Commerce | Apr 21, 2022 | Insights & Measurement, Retail Intelligence
By Katherine Barks, The Mars Agency A growing global practice gives The Mars Agency insights into shopper behavior and the business of commerce across a wide range of countries. Here, the agency’s Toronto-based Retail Solutions team looks at recent consumer trends...
by Mars United Commerce | Apr 19, 2022 | Connected Commerce, Organizational Excellence
“The convergence of media, entertainment and commerce has blurred the lines between marketing and sales.” That statement was made by Unilever earlier this month as the consumer packaged goods giant announced a small yet dramatic change in the title for one of its...
by Mars United Commerce | Apr 18, 2022 | Company News, Organizational Excellence
Global Footprint & Capabilities Grow Through Partnership with Australian Agency XPO Brands The Mars Agency, a global commerce marketing agency, announced today that it will forge a new international partnership with Australian retail activation agency XPO Brands....
