by Mars United Commerce | Jan 26, 2023 | Connected Commerce
By Brian Higdon, The Mars Agency Help! ChatGPT has taken over a whole lot of my free time. So when I was thinking the other day of use cases for ChatGPT within retail and consumer goods, I naturally asked ChatGPT, and it said: Customer service & chatbots Order...
by Mars United Commerce | Jan 25, 2023 | Clarity in Commerce
The Trade Desk’s Senior Director of Retail Data Partnerships discusses “The Ever-Expanding Retail Media Marketplace.” The retail media marketplace continues to grow, with more companies launching networks, existing players expanding beyond their own assets to...
by Mars United Commerce | Jan 23, 2023 | Company News
In a year of quiet quitting and extremely competitive talent market, The Mars Agency has cracked the code to attracting and keeping top-tier talent happy and thriving. The agency was named today to Ad Age’s 2023 list of the Best Places to Work, an annual ranking of...
by Mars United Commerce | Jan 17, 2023 | Connected Commerce, Ecommerce, International, Retail Media
Brands and retailers must strike the right balance for engagement to reach more selective shoppers. Seven universal trends that will impact commerce marketing in 2023. Download this special report. Consumers have learned the hard way, through the lingering COVID...
by Mars United Commerce | Jan 11, 2023 | Clarity in Commerce
The global digital marketing expert explains, “What CMOs Still Don’t Understand About Digital Engagement.” In this installment of our “Clarity in Commerce” series, digital marketing expert George Gallate discusses the impact that retail media is having on the...