by Mars United Commerce | Jun 6, 2023 | Connected Commerce, Fast FAQs About Retail Media, Retail Media
The Mars Agency’s Kandi Arrington and Ethan Goodman tackle some of the most common questions that brands are asking about retail media strategy and activation. QUESTION: What percentage of your overall marketing spend should be allocated to retail media? How...
by Mars United Commerce | Jun 6, 2023 | Connected Commerce
Ten key themes on the future of commerce marketing from Shoptalk Europe 2023. Whatever the primary objective might be for your new shopper engagement strategy, retail media plan, generative AI adoption or revamped in-store activation, it also needs to deliver...
by Mars United Commerce | May 31, 2023 | Retail Media
The Mars Agency presents a universal tool for the effective assessment and comparison of retail media platforms. For the most recent version of the Retail Media Report Card, visit here:Retail Media Report Card: 3Q 2023 Welcome to the third edition of The Mars...
by Mars United Commerce | May 30, 2023 | Ecommerce
The following analysis is the first in a four-part “Digital Commerce Roadmap” series that The Mars Agency publishes annually to provide a comprehensive overview of key digital marketing opportunities available across leading retailers. In the fast-paced digital...
by Mars United Commerce | May 26, 2023 | Clarity in Commerce
To watch other episodes of Clarity in Commerce, click here. Dairy milk doesn’t have an awareness issue. But it does have an “attitude” issue, according to marketing veteran Al Dejewski. Why? Consider the fact that a centuries-old beverage still consumed in 90% of...
