by Mars United Commerce | May 12, 2023 | Retailer CX Case Studies
Challenge The retailer was looking for a partner to help them to build a new retail media network from the ground up, including: Media planning & buying Ad product development & monetization Campaign development & vendor-facing sales packages Sales &...
by Mars United Commerce | May 12, 2023 | Fast FAQs About Retail Media, Insights & Measurement, Retail Media
The Mars Agency’s Kandi Arrington and Ethan Goodman tackle some of the most common questions that brands are asking about retail media strategy and activation. QUESTION: In terms of collaborative joint value planning, what retailer is best in class? Kandi...
by Mars United Commerce | May 11, 2023 | Amazon
By Jordan Sagisi, The Mars Agency Although the annual IAB NewFronts event generally tends to focus on upcoming digital programming, Amazon stayed connected to its roots in commerce this year by highlighting performance, leaving ad buyers in our connected commerce...
by Mars United Commerce | May 10, 2023 | Connected Commerce, Retail Intelligence
A report from the Global Pet Expo finds category shoppers looking for similar solutions for themselves and their pets. By Shannon Cloversettle, The Mars Agency As I walked the floor at this year’s Global Pet Expo in Orlando and experienced the obvious integration of...
by Mars United Commerce | May 9, 2023 | Uncategorized
DETROIT, Michigan, May 9, 2023 – With an ever-evolving media landscape and the competitive nature of a creative industry, The Mars Agency continues to find ways to attract and keep their world-class talent happy and thriving. The agency was named today to Inc....
