by Mars United Commerce | Feb 21, 2023 | Insights, International
To help fuel the insights being generated by our proprietary Marilyn® technology platform, The Mars Agency recently surveyed over 14,000 shoppers around the globe about their shopping habits across dozens of product categories. The following article is the first in a...
by Mars United Commerce | Feb 20, 2023 | Connected Commerce, Success Stories
The Mars Agency is proud to have contributed to the successful launch campaign that helped Bob Evans® Mashed Cauliflower win a 2023 Product of the Year Award. A breakthrough line of refrigerated dinner sides introduced in two SKUs (Parmesan & Chives and Roasted...
by Mars United Commerce | Feb 17, 2023 | Company News
The Mars Agency has strengthened its world-class client leadership ranks with the appointment of industry veteran Wendy Winter as SVP. A commerce marketing veteran with more than 15 years of experience building brands across the CPG, retail and foodservice industries,...
by Mars United Commerce | Feb 16, 2023 | Customer Development, Retail Media
By Andy Howard, The Mars Agency Ahold Delhaize USA is hoping to make a bigger splash in the retail media world in 2023 by rolling out a more extensive advertising platform that unites its entire U.S. footprint. Called AD Retail Media, the new platform features a host...
by Mars United Commerce | Feb 14, 2023 | Uncategorized
Since childhood, Chava Boyett, a Senior Manager on the agency’s Customer Development team, was shown the importance of helping others and getting involved within local communities. In 1984, her late father, Ralph Nesson, co-founded the Arkansas Single Parent...
