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Winter to Lead Key Client Partnership

17 Feb 2023

The Mars Agency has strengthened its world-class client leadership ranks with the appointment of industry veteran Wendy Winter as SVP.

A commerce marketing veteran with more than 15 years of experience building brands across the CPG, retail and foodservice industries, Winter will take the reins at one of The Mars Agency’s longest tenured clients.

“We’re extremely proud of the strategic partnerships we’ve been able to develop with many of our clients,” says Rob Rivenburgh, The Mars Agency’s Global CEO. “With Wendy, we’ve found the ideal person to continue nurturing and growing one of our longest and strongest relationships.”

Winter joins Mars from Omnicom’s The Integer Group, where she has spent the vast majority of her career, driving success for numerous blue chip companies including Procter & Gamble, Bissell, Red Robin, Bimbo Bakeries, Ferrero and Giant Eagle.

Along with her brand-focused work, Winter has also led customer teams that built effective partnerships with PetSmart, Costco, Albertsons, Dollar General and Amazon, among other retailers.

“Wendy has tremendous experience and success working with brands across CPG, retail and casual dining,” says Steve DeVore, The Mars Agency’s Chief Client Officer. “She also has a proven track record of people development, which makes her perfectly suited to help us deliver the Mars Client Experience.”

A unique approach to account management, the Mars Client Experience is a structured formula for establishing strategic partnerships with clients by instilling the characteristics of great client leadership in all team members through individualized training and growth measurement.

Winter will oversee all aspects of the client relationship and report to DeVore.

About The Mars Agency
The Mars Agency is an award-winning, independently owned, global commerce marketing practice. With talent around the world, they connect people, technology and intelligence to make clients’ business better today than it was yesterday. Mars’ industry-leading MarTech platform, Marilyn®, helps marketers understand the total business impact of their commerce marketing, enabling them to make better decisions, create connected experiences and drive stronger results. Learn more at and

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