by Mars United Commerce | Oct 2, 2023 | Connected Commerce, Retail Intelligence
As part of their ongoing mission to help clients stay ahead of the competition in a fast-paced, constantly evolving marketplace, The Mars Agency’s Customer Development team closely monitors the strategic activity taking place across all key retailers and channels....
by Mars United Commerce | Oct 1, 2023 | Uncategorized
By Katrina Smart, The Mars Agency For brands navigating the rapidly evolving retail media space, measurement might be the most confusing aspect — and understandably so, since it’s also probably the most complicated. While there’s no way to eliminate all of the...
by Mars United Commerce | Sep 27, 2023 | Insights & Measurement, Retail Media
Measurement standards for retail media will help brands make better ‘apples to apples’ comparisons across ad platforms By Kelly Kachnowski, The Mars Agency This month, the IAB Retail Media Measurement Working Group, in collaboration with the Media Rating Council,...
by Mars United Commerce | Sep 27, 2023 | Clarity in Commerce, Connected Commerce, Retail Media
The Mars Agency hit the meeting rooms, hotel suites and undersea exhibits of Groceryshop 2023 in Las Vegas to ask attendees what their call to action for the industry would be — and yes, a not-too-surprising consensus emerged. Hear calls to action from: Steve McGowan,...
by Mars United Commerce | Sep 27, 2023 | Company News
This month, Kristin Issler, EVP, Client Leadership at The Mars Agency, was named a winner in the Business Excellence category of the Path to Purchase Institute’s 8th annual Women of Excellence competition. The following is a profile of the qualities and...
