by Mars United Commerce | Nov 6, 2023 | Amazon, Ecommerce, Retail Media
The Mars Agency’s Ecommerce team provides key takeaways and advertising tips from Amazon Ads’ blockbuster event. If you’ve never heard of unBoxed, there’s a good chance you don’t work with Amazon Ads. If you have heard of unBoxed, there’s a good chance you either...
by Mars United Commerce | Nov 2, 2023 | Connected Commerce, Customer Development, Retail Intelligence
For years now, Dollar General has almost single-handedly dispelled the notion that brick-and-mortar retail could possibly be declining by opening more than 1,000 new stores each year. The value channel leader won’t quite hit that mark in 2023, after announcing in June...
by Mars United Commerce | Oct 31, 2023 | Connected Commerce, Ecommerce, Insights & Measurement, Retail Media
Advertising Week 2023 was held in the former Manhattan Mall on 33rd Street in New York City, a fact noted as either ironic or wholly appropriate by several of the event’s speakers. The irony came in the fact that executives from across the marketing, publishing, ad...
by Mars United Commerce | Oct 24, 2023 | Amazon, Company News, Ecommerce
Today at Amazon unBoxed, The Mars Agency launched new enhancements to its Marilyn Ecommerce Insights Suite, introducing a global full-service insights suite designed to accelerate and enhance existing end-to-end Amazon capabilities. The enhanced platform provides the...
by Mars United Commerce | Oct 24, 2023 | Clarity in Commerce, Connected Commerce, Retail Media
Bobby Watts of AD Retail Media discusses “The Role of Digital Out of Home in Retail Media.” To watch other episodes of Clarity in Commerce, click here. As the retail media marketplace expands and matures, leading platforms are moving beyond their own digital assets to...
