by Mars United Commerce | Dec 17, 2025 | Commerce Media, Connected Commerce, Creative Excellence, Ecommerce, Innovation, Insights & Measurement, International, Organizational Excellence, Retail Consultancy, Retail Media, Retailer Intelligence, RetailerCX
Download a copy of the full report here. A baker’s dozen worth of Mars UnitedSM Commerce’s most experienced thought leaders from across our many practices examine the trends that will shape the industry in 2026 — along with the things we think should happen, but...
by Mars United Commerce | Oct 15, 2025 | Retail Media, Retail Solutions, RetailerCX
By Michele Roney, Mars United Commerce Retail media ad spending in the U.S. continues to grow at a strong pace, but the rising tide isn’t lifting all network boats: according to eMarketer, 76.2% of all spending currently goes to Amazon and 8% to Walmart. That leaves...
by Mars United Commerce | Jul 1, 2025 | Retail Consultancy, Retail Media, RetailerCX
With the right customer data, audience access, and organizational commitment, consumer service providers can stake their own claim to media dollars By Michele Roney, Retailer CX No, you can’t technically operate a retail media network. But you can use the same...
by Mars United Commerce | Jan 22, 2025 | Retail Media, RetailerCX
The key to network success is close alignment with the people who command both the store and the broader brand investment. By Michele Roney, Mars UnitedSM Commerce As retail media continues growing in size and significance for CPG marketing strategy, one critical...
by Mars United Commerce | Nov 19, 2024 | RetailerCX
Whether designed for a mass or targeted audience, in-store retail media should enhance the shopper experience while driving revenue By Michele Roney, Mars UnitedSM Commerce The idea of the brick-and-mortar store being called the “next frontier” for retail media...
by Mars United Commerce | Nov 11, 2024 | Retail Media, RetailerCX
Advice for retail media networks as they expand to full-funnel advertising opportunities By Michele Roney, Mars UnitedSM Commerce Onsite media has provided a natural foundation for the opportunities that retail media networks offer brand advertisers. Retailers have...
