by Mars United Commerce | Jun 4, 2026 | Agentic Commerce, Connected Commerce, Organizational Excellence
I had the privilege last month of joining Pete Blackshaw, Founder and CEO of brandrank.ai, and Norm Johnston, SVP of Global Advertising Strategy at NewsCorp, on stage at The Athena Project in London. Our session was titled, “The Fragmentation of Intent.” I...
by Mars United Commerce | Apr 24, 2026 | Connected Commerce, Organizational Excellence, Retail Media
Victoria Cromie, Managing Director in Canada for Mars United Commerce and Publicis Commerce, was named a winner this month in the Path to Purchase Institute’s fourth-annual Retail Media Awards. The following is a profile of the qualities and characteristics that...
by Mars United Commerce | Feb 11, 2026 | Agentic Commerce, Commerce Media, Organizational Excellence
Agentic commerce might seem intimidating. But it could lead to a deeper, more informed understanding of shoppers. By Amy Andrews, Mars United Commerce On a business trip to Las Vegas last month, I asked ChatGPT what I should do for my skin in the dry climate. The...
by Mars United Commerce | Jan 14, 2026 | Connected Commerce, Organizational Excellence, Retail Media
As retail media networks continue moving into physical retail, commerce marketers should develop creative strategies tailored to specific shoppers and environments. The critical role that creative plays in driving shopper engagement and conversion is often overlooked...
by Mars United Commerce | Jan 9, 2026 | Innovation, Organizational Excellence
By Amanda Wineland, Mars United Commerce Some think automation is the magic solution for all marketing. Some think automation is the death of emotional engagement. What if they’re both right and wrong? I have been in the shopper marketing space for more than 20 years...
by Mars United Commerce | Jan 7, 2026 | Clarity in Commerce, Connected Commerce, Organizational Excellence
Mars United spoke with longtime client, partner and colleague Stephen Chriss, VP of Enterprise Omni-Commerce at The Campbell’s Company, on the eve of his induction into the Path to Purchase Institute Hall of Fame last November. Chriss discussed the evolution of the...
