by Mars United Commerce | Jan 14, 2026 | Connected Commerce, Organizational Excellence, Retail Media
As retail media networks continue moving into physical retail, commerce marketers should develop creative strategies tailored to specific shoppers and environments. The critical role that creative plays in driving shopper engagement and conversion is often overlooked...
by Mars United Commerce | Jan 9, 2026 | Innovation, Organizational Excellence
By Amanda Wineland, Mars United Commerce Some think automation is the magic solution for all marketing. Some think automation is the death of emotional engagement. What if they’re both right and wrong? I have been in the shopper marketing space for more than 20 years...
by Mars United Commerce | Jan 7, 2026 | Clarity in Commerce, Connected Commerce, Organizational Excellence
Mars United spoke with longtime client, partner and colleague Stephen Chriss, VP of Enterprise Omni-Commerce at The Campbell’s Company, on the eve of his induction into the Path to Purchase Institute Hall of Fame last November. Chriss discussed the evolution of the...
by Mars United Commerce | Dec 17, 2025 | Commerce Media, Connected Commerce, Creative Excellence, Ecommerce, Innovation, Insights & Measurement, International, Organizational Excellence, Retail Consultancy, Retail Media, Retailer Intelligence, RetailerCX
Download a copy of the full report here. A baker’s dozen worth of Mars UnitedSM Commerce’s most experienced thought leaders from across our many practices examine the trends that will shape the industry in 2026 — along with the things we think should happen, but...
by Mars United Commerce | Dec 12, 2025 | Company News, Organizational Excellence
Simedar Jackson, a Copywriter here at Mars United, was recently inducted into the 2025 class of ADCOLOR FUTURES, a program that fosters diverse talent among the next generation of leaders in the advertising, marketing, and public relations industries. The following...
by Mars United Commerce | Oct 15, 2025 | Connected Commerce, Organizational Excellence
By Rob Rivenburgh, Publicis Commerce When you’ve attended as many commerce industry events as I have, discovering an entirely new concept doesn’t happen very often. You usually need to dig a little deeper into the discussions to consider how existing concepts are...
