by Mars United Commerce | Jan 3, 2024 | Connected Commerce, Ecommerce, Insights & Measurement
NRF reports that retail media was a $45 billion market in 2023 and will continue to grow by about $10 billion this year. So, it’s more important than ever to be sure you’re on the right track. Join us at NRF’s premier one-day event, “What’s in Store for Retail...
by Mars United Commerce | Jan 2, 2024 | Connected Commerce, Insights & Measurement, Retail Media, Retailer Intelligence
Twelve of Mars United Commerce’s most experienced thought leaders from across our many practices examine the trends that will shape the industry in 2024 — along with some things that should happen, but probably won’t. Kandi ArringtonGroup SVP, Customer...
by Mars United Commerce | Oct 31, 2023 | Connected Commerce, Ecommerce, Insights & Measurement, Retail Media
Advertising Week 2023 was held in the former Manhattan Mall on 33rd Street in New York City, a fact noted as either ironic or wholly appropriate by several of the event’s speakers. The irony came in the fact that executives from across the marketing, publishing, ad...
by Mars United Commerce | Oct 17, 2023 | Connected Commerce, Insights & Measurement, Marilyn
Mars United’s commerce marketing technology platform is helping brands improve media performance by 21% Mars United Commerce has unveiled the latest generation of its Marilyn technology platform, which has been redesigned to give clients full visibility into the total...
by Mars United Commerce | Oct 11, 2023 | Company News, Insights & Measurement, Marilyn
AdAdapted, an advertising technology solution that gets brands onto shopping lists and into carts, and The Mars Agency, a global commerce marketing agency, today announced an expansion to their strategic partnership to supply brands with enhanced data insights and...
by Mars United Commerce | Sep 27, 2023 | Insights & Measurement, Retail Media
Measurement standards for retail media will help brands make better ‘apples to apples’ comparisons across ad platforms By Kelly Kachnowski, The Mars Agency This month, the IAB Retail Media Measurement Working Group, in collaboration with the Media Rating Council,...
