by Mars United Commerce | Apr 15, 2025 | Connected Commerce, International, Retailer Intelligence
How brands and retailers are leveraging data and AI to drive conversion and loyalty By Sydney Saraka, Mars UnitedSM Commerce In today’s Canadian retail landscape, personalization isn’t just a buzzword — it’s a game-changer. Consumers in Canada now expect...
by Mars United Commerce | Apr 14, 2025 | Connected Commerce, Ecommerce, Retail Media
In the evolving commerce marketing ecosystem, everything old is new again — you just need to measure it now. “Experience” was the most-used buzzword at this year’s Shoptalk Spring event in Las Vegas, where a reported 10,000 attendees (half of them first-timers)...
by Mars United Commerce | Apr 1, 2025 | Commerce Media, Connected Commerce, Ecommerce, Insights
Strategies for developing privacy-first marketing measurement and shopper targeting practices. By Prabhpreet Sidhu, Mars UnitedSM Commerce To download the report, fill out the form below. As digital advertising evolves in an era of heightened privacy regulation,...
by Mars United Commerce | Mar 10, 2025 | Connected Commerce, International
By Nicole Staffiere, Mars UnitedSM Commerce According to Statistics Canada (2024), immigration is driving 92% of the nation’s population growth — which means the race is on for CPG brands to connect with the 500,000+ new consumers who are settling here each year. For...
by Mars United Commerce | Feb 25, 2025 | Connected Commerce, Retail Intelligence, Retail Media, Retail Solutions
The new report identifies the need for brands to look beyond retail media and take a more holistic approach to connected commerce. To download the report, fill out the form below. Brands spent $107.8 billion on connected commerce activation in 2024 — and no, it wasn’t...
by Mars United Commerce | Feb 13, 2025 | Connected Commerce, Retail Media
Brands must be fully prepared when retailers are ready to align retail media with the rest of the enterprise. By Courtney Crossley, Mars UnitedSM Commerce Among the key trends outlined in our recently published Retail Media Report Card Global Yearbook was that...
