by Mars United Commerce | Jun 22, 2023 | Connected Commerce
join us TO LEARN retail media trends and forecastS With the ability to shop anytime and anywhere, the customer journey is becoming increasingly complex. And with the proliferation of retail media networks, AI, search, social shopping and so many more engagement...
by Mars United Commerce | Jun 22, 2023 | Connected Commerce, Retail Intelligence
As part of their ongoing mission to help clients stay ahead of the competition in a fast-paced, constantly evolving marketplace, The Mars Agency’s Customer Development teams closely monitor the strategic activity taking place across all key retailers and channels....
by Mars United Commerce | Jun 12, 2023 | Company News, Connected Commerce, Success Stories
Winner of a 2023 Commerce & Shopper Effie Award for Single-Retailer Program: Mass Merchants Objectives: Walmart needed to gain market share in the pet category that was being impacted by increased competition from specialty and other retailers. As Walmart’s...
by Mars United Commerce | Jun 6, 2023 | Connected Commerce, Fast FAQs About Retail Media, Retail Media
The Mars Agency’s Kandi Arrington and Ethan Goodman tackle some of the most common questions that brands are asking about retail media strategy and activation. QUESTION: What percentage of your overall marketing spend should be allocated to retail media? How...
by Mars United Commerce | Jun 6, 2023 | Connected Commerce
Ten key themes on the future of commerce marketing from Shoptalk Europe 2023. Whatever the primary objective might be for your new shopper engagement strategy, retail media plan, generative AI adoption or revamped in-store activation, it also needs to deliver...
by Mars United Commerce | May 17, 2023 | Connected Commerce
As part of our commitment to being leaders in innovation and helping our clients stay ahead of the competition in a fast-paced, constantly evolving marketplace, The Mars Agency closely monitors shopper trends and the ever-changing media landscape to identify the...
